online marketing

The Benefits of Digital Marketing

Digital marketing refers to online marketing campaigns that have evolved from basic search engine optimization to the integration of multimedia and social media. While traditional marketing strategies like television commercials, radio and print advertisements continue to be effective, they can also come at an expensive price. Digital marketing is far more cost effective, flexible, interactive, and highly engaging than conventional marketing strategies.

online marketing

Digital marketing has been helping businesses with marketing and advertising for a number of years now, but it has only recently become so well-known. Even mid-size and big-budget companies are finding greater success through digital marketing, which is quickly catching up with traditional marketing techniques in terms of efficiency, responsiveness, visibility, and quality of results. With increasing cost of digital advertising, many businesses are now exploring the potential of online marketing in order to save money and achieve a wider audience reach. Although traditional marketing campaigns, like print ads and TV commercials, still provide results, they do not have the same impact, because they have been relegated to being a medium of communication between the company and its customers.

Digital marketing campaigns can be more effective because of the integration of videos and social media. A great example is when YouTube released their YouTube Live video application, which enables business owners to post short clips to their YouTube page without leaving a footprint on the website itself. This has become a trend with most successful marketing campaigns, because it allows the company to reach out to a wide audience directly.

When it comes to traditional marketing campaigns, consumers only get a few seconds’ worth of information before being directed to a different website or advertisement. Because of this limited attention span, most consumers turn to the first site that appeals to them. The same applies to digital marketing campaigns: because they are highly interactive, they can capture the attention of consumers and get them to take a second look at a product or service offered by the company.

Digital marketing is also highly customizable. Businesses can easily customize their campaigns by changing the look and feel of the site, using images and videos that will make the experience more enjoyable for users. They can also use social media networks like Facebook and Twitter, among others, to provide an easy-to-use interface that will ensure that customers will find the information they want in one place. Instead of wasting valuable time driving consumers to a separate page just to search for relevant information, they can use social media to deliver them directly to the company’s products, services and the information they want.

As consumers become more savvy about the Internet, online marketing will undoubtedly grow in popularity. As this happens, more businesses will be turning to digital marketing as a way to achieve success. More companies will realize the benefits of being able to create highly customized digital marketing campaigns that are less expensive and more effective than traditional methods. While traditional marketing strategies have been around for a while now, most consumers are still used to using traditional ways of marketing. With more companies coming online to offer their products and services, more will see the benefits of a more interactive digital way of marketing.

audience analytics

Audience Analytics – Key Steps to Create Effective Marketing Strategies

Audience analytics is an online tool that help companies get a deeper insight into their audience to improve brand perception, customer interaction, and marketing strategy. It’s not as easy as it sounds.

As a business, you must first determine your company’s website content. The best content is relevant to the target audience of your website. You need to keep in mind the key phrases that are most likely to be typed into a search engine by your target market. You can also look for content that is informative in nature so that users can easily find what they are looking for. Of course, a good website also has images that catch the visitor’s attention.

audience analytics

Second, you must analyze the keywords that are being used to target your site with search engines. This is vital since the most important part of a web page is where the target audience will read and learn more about your product and service.

If you want to be successful, you must determine how your target audience uses search engines. Do they enter keywords in search engines? Are they just browsing through results, or do they bookmark a particular site? In addition, do they make purchases or purchase links on your site? This will give you a more accurate idea of where your audience is coming from.

Next, you should analyze the demographics of your target audience. How are they searching for your product? Are they using the search engines? Are they looking at your content first? Are they reading your site content?

Knowing this information will help you formulate your marketing strategies for your audience. If your audience is composed of people who surf the Internet or use search engines, then your main focus should be on creating content that can draw the maximum amount of traffic to your site.

People who surf the Internet or use search engines often do not read entire sites. They are more interested in the links that appear on each page. It is necessary for your site to have relevant and useful content for these visitors.

On the other hand, people who shop online rarely look at pages that are filled with text. They prefer to see photos, videos, audio files, and graphics for their browsing pleasure.

Therefore, the content you should focus on is the type of information that your visitors are more interested in. You need to provide informative and useful content, but also create a way for visitors to view these items.

When it comes to making your site content easy to read, you should make your navigation easy and pleasant. For example, you could change your color scheme and layout in order to improve page usability. Also, you can add a lot of pictures and images to your site. If you provide clear instructions for every step in the process, your visitors will be more likely to complete your tasks.

Finally, you should provide a way for visitors to contact you so that you can answer questions and comments. Your readers are more likely to share their thoughts with others. The best way for you to do this is by giving them contact information such as a toll free number or email address.

You should also consider how your audience’s needs and preferences may change over time. For instance, you may want to cater to an audience that is more likely to read content that explains the technicalities of a product or service.

In addition, your audience may not have the same needs as you. It is important to constantly analyze the various aspects of your target audience. You should keep this in mind when you are designing your website.

content ideas

Love to Get Liked? Learn How to Get People to Like Your Posts on Social Media

People love to get “liked.” This real-life desire has entered the information age, thanks to the help of social media sites such as Facebook, Twitter, and Tumblr. However, with this new avenue for attention comes a new point for consideration: how to get people to like your posts on social media.

Of course, there are a lot of ways to get that same attention online that you’ve been enjoying in real-life. With that in mind, check out a quick tip rundown of how to get people to like your posts on social media.

A64 2

Show yourself

For personal accounts, it helps a lot to show your face on your profile picture, to give your followers a mental image of yourself to hold on to. Followers are more likely to engage in interaction if they’re reading something posted by a face, not some vague object or illustration. Give your account a personal touch, and people will be more inclined to connect.

Be Interesting

No one likes a bore-fest of an individual! Whenever you post, make sure the aim is to keep your target audience feeling emotions, whether it’s happiness out of some vacation photos you’ve posted, sympathy for some unfortunate events in your life, or plain interest in something new you’ve done this week. Sometimes, it doesn’t even matter what the emotion is: what is important is that you give your followers something to feel for and with you.

Post Regularly

The jump from a relative unknown to a well-known online presence isn’t as easy as it seems. But you need to find keep pushing.  By posting daily (several times, if you can swing it), you make yourself a familiar presence to friends and followers, giving you a socially-active appearance and giving your audience a sense of anticipation.

Make Creative Posts

Sure, you might lead an interesting life, but if your audience realizes you’re just posting the same pictures or vids essentially, it might not translate as well into social media. Make spontaneity and variety the rule for your posts: a witty comment here and an exaggerated reaction there will make people look at you as an actual person, instead of as a slideshow.

Showcase What You Like

Sometimes, the things that make people interested in you don’t have to come from your well. Liking other accounts shows your audience the stuff you admire online, broadcasting your interests for potential friends and followers to see.

Engage with the community

This goes hand-in-hand with the tip above. Once you see someone like the same stuff you do, make some time to let them you like their taste! If they scoop you on a post, send them a like or a comment to show that you dig what they dig. Being active and supportive of other people’s posts doesn’t just make you relatable to other people; it gives you that needed approachable vibe.

Learning how to get people to like your posts on social media can be a tough learning experience: Remember, what may work for some personalities might not work for others.

But don’t lose hope! Mix and match tips, judge audience reception, and adjust your activity accordingly, and you’re one step closer to making your social media presence welcome, exciting and attractive to fans, friends and customers alike.

Facebook

How to Increase Facebook Likes Without Spending Money

Being in a Digital Era, many businesses turn to digital marketing through the use of social media to promote their products and services. One of the most commonly used yet most influencing social media sites they use is Facebook. How do they make the most out of Facebook? Answer: By creating Facebook pages. The more the likes that your page has, the bigger the audience you have, thus increasing your business’s popularity and sales. Now, the big question here is how to increase Facebook likes without spending money. This might sound like a significant challenge, yet for most digital marketers who carefully researched their target market and the use of Facebook, this feat is a piece of cake. Here are the top seven tips on how to do it like a pro.

A64 1

1.    Create posts with relevant images matched with creative and interesting captions. This combination can perk your audience’s interest. Using these will also prevent your audiences from “unliking” your page.

2.    Limit the posts. Yes, it is fun to post many times a day. In contrary, your audience would think that you are already spamming their newsfeeds. When that happens, some might “unlike” your page. Based on research, it is best to limit your posts to only three daily. Not only would you avoid spamming, but you would also be able to reach a stronger engagement – likes, comments, or even shares.

3.    Know the best time to post. It is vital to know when you can get the most likes, comments, and shares as this will surely boost your page’s popularity. How would you do that? The answer is to tip number four.

4.    Maximize Facebook tools such as Facebook Insights. One helpful tool on Facebook is the Facebook Page Insight. This tool ranks your content or posts based on your gained likes, comments, and shares. It also shows the type of audiences you reached, which country they came from, and the amount of reach per posts. It also shows the time slots where you gained the most likes, comments, and shares.

5.    Boost audience targeting. To get that target reach you need, Facebook allows you to filter your target based on gender, relationship status, age, location, language, interests, etc. Doing this will enable you to gain a higher engagement percentage.

6.    Engage with your audience. Be proactive in engaging with your audience by replying to posts – may it be positive or negative posts – and liking comments. Active posts can appear on top of newsfeeds; thus, people can easily notice them.

7.    Create a digital marketing plan. The best and foolproof way on how to increase Facebook likes without spending is to create a well planned digital marketing plan. Creating a digital marketing plan will help you visualize your timeline – your content and time slots.

Why spend a buck when there are a lot of creative yet effective ways on how to increase Facebook page likes without spending money. You just need to research thoroughly and utilize Facebook tools.

Twitter marketing

3 Tips for Marketing Your Business on Twitter

twitter marketing

Twitter is a popular social networking site that allow users to connect and stay up-to-date with people. Most users like it because they can share snippets of information much quickly. Many businesses and marketers have taken advantage of this to promote their products among the Twitter users. Marketing on Twitter focuses on retaining simplicity, growing a following and maximizing your exposure. But to make the most out of these marketing efforts, you need to employ effective strategies that can turn users into customers.

3 tips for marketing your business on Twitter:

Create a Robust Profile

The description of your business should be in a language that’s beneficial to your customers. Let them know why they should be interested in your business.

Include a link to your website’s landing page exclusively for fellow Twitter users. Provide an opportunity for your followers to receive useful articles or e-books. For example, when they sign up, they can receive information that would help them understand your business and how it can meet their needs.

Build a strong relationship by providing additional free content about the current events in your marketplace. Consistent, useful and informative communication plays an integral role in building this relationship.

Attract followers

Provide quality and market targeted information to educate your followers. This may include a series of written articles, private label articles posted on article directories or newsletters with useful information about your niche market.

Add links to these articles on your Twitter profile, on each Tweet and on the squeeze page to direct traffic back to your site. It is referred to as a squeeze page because it does not focus on selling but “squeezing” or directing traffic to your site, where the sale can be done.

Find people who want to follow you as well as people you would want to follow. You also need to follow experts and influencers in your niche. Ensure you know what they always tweet. Establishing a relationship with key personalities in your niche would only be beneficial to your business.

Convert Followers Into Customers

Tweet quite often to ensure that your Twitter profile page is active. Write about what you’re doing and invite as many people as possible to follow you. When you do this, you will begin to see people following you.

Focus on answering questions and giving useful information. This allows you to establish yourself as a reliable expert in your niche market, thereby building relationships with fellow users.

Develop a strong reputation and build your brand by talking to users through direct messaging, posting useful information and avoiding blatantly advertising your business. Stay current and updated to keep your brand noticeable and memorable.

Tweet summaries of your information, including a link back to your website for the full story. Once a follower gets to your blog or website, he can explore how your business will meet his needs and sales will take place.

In conclusion, the success of any marketing campaign depends on your strategies. These effective strategies will help you increase your online presence, thereby marketing your brand and making more profit.

instagram marketing

3 Tips for Marketing Your Business on Instagram

instagram marketing

Are you already promoting your business on Facebook and Twitter? If you do, then you already know the relevance and effect of social media on the business landscape. The whole wide world is on social media, and that is where the businesses need to be.

Instagram is one of the fastest growing social media networks in the world. In the month of March’14, Instagram announced on their blog that they have reached over 200 million users, and over 50 million of these 200 million users joined it in the last six months. It is growing at a humongous pace and with Facebook squarely behind it; it is going to grow much bigger in the coming months and years. In the article below, we will discuss three tips for marketing your business on Instagram.

Focus on the users first and business later

First of all, you need to understand that Instagram is an image-based social network where users can follow the other users they like. The key to engaging the users on this platform is to keep their requirements in mind when posting content. Therefore, it is important to post images that are liked by the users on Instagram and not focus solely on the product photos.

One way to engage users is to post images of the employees with products or post photographs of the product being used by consumers. Another way to engage users is to ask them to submit photographs using your product. This will not only engage the audience but will also increase brand awareness.

Make use of hashtags

Hashtags are one of the best ways of marketing on Instagram. The key to effectively use hashtags is to create a hashtag specific to your brand. It is not necessary to have a hashtag in the name of your business. You need to use something catchy and trendy which relates to your business. One of the best examples of effective use of the hashtag is the #HaveABreak hashtag used by Kitkat. This particular hashtag effectively conveys meaning of the brand.

KitKat regularly asks its followers to post images with their product while having a break. This not only engages the users but also encourages them to share the brand with their friends and social circle.

One other way to effectively use hashtags is to make use of campaign specific hashtags. So, if you are promoting a special menu on a particular day in your restaurant, you may name it something like #TuesdaySpice. Promote the hashtag by offering special discounts or coupons to users.

Make effective use of your profile

This is one of the biggest mistakes made by many businesses. They do not use their profile effectively. There is no other place on Instagram, which lets you share so much about your business at one place. Keep in mind that if the users like the pictures you post, they will check out your profile.

Instagram allows you to have a short bio but more importantly, it allows you to link to your business website. It means that users can jump straight to your business right from inside Instagram. Therefore, it is recommended that no business should start marketing on Instagram without first filling out their profile completely.

Social media has tremendously increased the marketing reach of small businesses. However, businesses need to use effectively the various social media platforms to reach their target audience at a low cost. We hope that the tips presented above will help businesses in achieving their marketing goals on Instagram.

facebook marketing

3 Amazing Tips for Marketing Your Business on Facebook

facebook marketing

The internet has over time proven to be the most essential marketing tool for many companies. Besides creating websites, businesses have gone a notch higher to making their advertisements on social media platforms like Facebook. So, how exactly does one manage to attract the largest number of clients on Facebook and at the same time create lifelong business relationships? Maybe the most important factor to have in mind is that Facebook offers different advertising opportunities in comparison to other media.

Some of the tips that come in handy when advertising on Facebook include:

Using a friendly approach

Facebook was designed primarily to bring people together on a social platform and not to attract people interested in viewing businesses. In fact majority of the users will hardly pay attention to aggressive advertisements and probably even find them intrusive. As a business person, therefore, employ a friendly approach when selling your product which is guaranteed to give you more followers and attention. Avoid being the business outsider and engage with the people by joining in their conversations. Hard sell tactics like repeatedly posting about a particular product or long lists of products with their prices would be an excellent way to earn yourself fewer followers or even negative comments about your business. It would be immensely beneficial to encourage visitors to post comments about your business and ask questions where necessary. Be prompt to respond to questions and use a likeable style that suits the business. It is wise to use your own words over some formal company jargon.

Posting frequently

Facebook users have a tendency to log constantly into their accounts to keep themselves updated with what goes on in their friends’ lives. The only thing that would attract them to your page is knowing that you constantly update information about your business and post new content. In as much as you need to post regularly, make sure that you have the captivating content as repetition may also turn out to be boring which will do you more harm than good. You should be able to tell how often your audience would want to hear from you. You can also provide links that your friends can easily access or share with their friends.

Using captivating videos and pictures

Pictures and videos go a long way to keeping Facebook users entertained and engaged. They are obviously a must have for your page content to really capture viewers’ attention. Use great photos and videos that have been prepared by a professional and take care to avoid repetition as that would definitely bore viewers. Interesting and interactive games, contests and offers will also go a long way to enabling your page to gain popularity. Discounts and giveaways are a great plus for your business and they will not only attract visitors to your page but also loyal clients for your business as well.

While at it, one needs to be patient in building strong relationships with their online clients. With the right strategy and mode of advertising you will have built a huge client base for yourself that will see your business flourish and bring you immense profits.

google plus

3 Tips for Marketing Your Business on Google Plus

google plus

Google plus is increasingly becoming an essential strategy for any business on social media. It is projected that it boasts an overwhelming 250 million users and this number is expected to grow very quickly since Google is making a Google Plus account that is mandatory for all Gmail users. It is such an amazing platform for business as it gives you another chance to get for better search engine rankings. Similarly it is known to conglomerate other Google products and services in one place. Are you in a dilemma on how best to use Google Plus to market your business? Here are some tips to give your business an almost immediate boost using Google Plus.

  1. Include Relevant Links and Keywords on Your About Page

The About page is a perfect opportunity to give a quick overview of all what the business is about. What’s more you can be in a position to also link back to specific pages and services from this page thus directing customers to some of the most important pages on your website. Make sure to include informative information that researchers will want to know about the company. Google Plus also allows you to use bullets in your description. This makes it simple to create a list of your products and services that is easy to read. Take advantage of this unique feature.

  1. Use Google Plus Events to Connect to Audience

Following the announcement of Events feature by Google, Google users are in a position to send out customized invitations to a person of their choice regardless of whether they are Google Users. It beautifully syncs with the Google calendar and shows up when a user confirms an event automatically. Apart from sending out invitations to webinars, parties, work functions and many more, Google Events also sends out invites for Google plus Hangouts. Apparently, this could be the best catalyst to get your business on board with lots of Google plus Hangouts or preferably increase the level of awareness and attendance of the events you are hosting.

Google plus Events has another feature known as Party Mode that allows everyone in attendance to upload pictures instantly into the same album using Google plus mobile app therefore creating a living photo journal of a specific time and place. The photos can then be previewed in a chronological order as a slideshow.

  1. Post Often and Optimize for Search

Google Search results yield more good results when they take into account your social connections. Therefore it is important to include keywords within your posts so that they will show up in the followers search engine. Google’s search algorithm takes into account personalized results pilled from Google plus activity. Note that the more relevant and content based your Google post are, the more research results you will likely show up in.

Bottom Line

There you have it. Following the above tips will give you and your business a jump start as well as a solid foundation to build your overall Google plus strategy. Sparing a few minutes a day nurturing your presence will not only boost the profile of your Google plus, but also increase your business presence online overall. Did you find these tips helpful? I bet you did.