The internet has over time proven to be the most essential marketing tool for many companies. Besides creating websites, businesses have gone a notch higher to making their advertisements on social media platforms like Facebook. So, how exactly does one manage to attract the largest number of clients on Facebook and at the same time create lifelong business relationships? Maybe the most important factor to have in mind is that Facebook offers different advertising opportunities in comparison to other media.
Some of the tips that come in handy when advertising on Facebook include:
Using a friendly approach
Facebook was designed primarily to bring people together on a social platform and not to attract people interested in viewing businesses. In fact majority of the users will hardly pay attention to aggressive advertisements and probably even find them intrusive. As a business person, therefore, employ a friendly approach when selling your product which is guaranteed to give you more followers and attention. Avoid being the business outsider and engage with the people by joining in their conversations. Hard sell tactics like repeatedly posting about a particular product or long lists of products with their prices would be an excellent way to earn yourself fewer followers or even negative comments about your business. It would be immensely beneficial to encourage visitors to post comments about your business and ask questions where necessary. Be prompt to respond to questions and use a likeable style that suits the business. It is wise to use your own words over some formal company jargon.
Facebook users have a tendency to log constantly into their accounts to keep themselves updated with what goes on in their friends’ lives. The only thing that would attract them to your page is knowing that you constantly update information about your business and post new content. In as much as you need to post regularly, make sure that you have the captivating content as repetition may also turn out to be boring which will do you more harm than good. You should be able to tell how often your audience would want to hear from you. You can also provide links that your friends can easily access or share with their friends.
Using captivating videos and pictures
Pictures and videos go a long way to keeping Facebook users entertained and engaged. They are obviously a must have for your page content to really capture viewers’ attention. Use great photos and videos that have been prepared by a professional and take care to avoid repetition as that would definitely bore viewers. Interesting and interactive games, contests and offers will also go a long way to enabling your page to gain popularity. Discounts and giveaways are a great plus for your business and they will not only attract visitors to your page but also loyal clients for your business as well.
While at it, one needs to be patient in building strong relationships with their online clients. With the right strategy and mode of advertising you will have built a huge client base for yourself that will see your business flourish and bring you immense profits.